An Advantage of Native Apps Over Mobile Web
Both mobile websites and native apps are accessed on hand-held devices. That's where the similarity stops. Apps are downloaded and installed on iPhones, Android phones and tablets, while a mobile website's browser-based HTML pages are optimized for a smaller screen. Businesses have two excellent options to build a good mobile presence, but there is no denying that each has its own set of unique advantages.
Delivering a targeted user experience
Customer-oriented solutions deliver powerful experiences. They encourage engagement and drive results. Native mobile applications provide the flexibility to create targeted user experiences. The apps can unlock one or more of a smartphone's or tablet's advanced functionality, such as the camera, GPS, voice memos, gestures, accelerator or scan feature, or work better for those who use Evernote or similar devices on a regular basis. If you want to target an experience to each user's personal tastes, a native app is a better option in comparison to a mobile website.
Article Source: http://EzineArticles.com/8366382 Chronicle, Jimmy "The Advantages of Native Apps Compared To Mobile Websites." The Advantages of Native Apps Compared To Mobile Websites. 6 Mar. 2014 EzineArticles.com. 7 Mar. 2014 http://ezinearticles.com/?The-Advantages-of-Native-Apps-Compared-To-Mobile-Websites&id=8366382.