In the ever expanding world we call the internet, communication and the ability to deliver solid news and information becomes more clear. Creating an atmosphere that allows you to keep in touch with your audience, viewers and potential customers becomes extremely important.
For example, if you're an owner of an entertainment complex, do you think it makes sense to e-mail the latest live band dates, events and social gatherings to your faithful audience? They might pass along the info to their friends and so on. Or, do you count on word of mouth, a sign in front of your building in hopes some one will see it, and have time to read it, while driving by!
A website generated newsletter keeps your viewers well informed and aware of your businesses activities, creates web traffic and the opportunity to engage your public which is critical to it's survival.
Stay in touch through electronic media applications, it's not going away any time soon.