Search engine sites are composed mainly of html content, but also has a typically structured approach to revealing information. A search engine results page (SERP) displays a heading, usually the name of the search engine, and then a list of websites and their addresses. What is being listed are the results from a query that may be defined as keywords. The results page lists webpages that are connected in some way with those keywords used in the query. Most every business that has a websites uses this format.